A luxury brand aimed to deepen its presence in the European and American markets while enhancing brand visibility. By leveraging premium media environments, the brand sought to elevate exposure and awareness among high-end users, strengthening its luxurious image and market presence.

Utilizing Teads' premium media network, the brand integrated native-style ads seamlessly into authoritative media platforms, aligning with audiences' reading contexts to achieve organic brand exposure. Simultaneously, high-quality immersive video ads were deployed to convey the brand's luxury ethos through visual storytelling. These efforts precisely targeted high-net-worth individuals, boosting brand influence and conversion opportunities.

In overseas markets, challenges such as prolonged user decision-making cycles and intense competition necessitate precise targeting of high-value users and improved ad experiences to stimulate purchase intent, increase conversion efficiency, and raise the average order value.

Leveraging the Teads platform, the strategy focuses on accurately targeting high-spending consumers aged 30-50, utilizing behavioral data and contextual targeting to filter potential users. Immersive video ads are deployed, combining brand storytelling and in-depth product displays to enhance user experience and build trust. Through dynamic creative optimization and retargeting strategies, users are engaged multiple times to shorten the decision-making process and drive high-value conversions.