Aventon provides consumers with e-bikes that suit their style and riding needs. It integrates both manufacturing and sales, enabling it to quickly respond to market demands while offering high cost-effectiveness. With its performance advantages and competitive pricing, Aventon has become a leading e-bike brand in the market.
Marketing Objective:
Achieve a balance between brand building and performance marketing, covering the entire consumer journey. Use videos to showcase product performance and riding experiences, integrating them into daily life scenarios to resonate with consumers and deepen brand impression.

1. Criteo Online Video In-Stream Ads
2. User Acquisition Ads: Target users interested in the category and brand, along with lookalike audiences, to reach new customers. Control ad display contexts to align with desired scenarios
3. Retargeting Ads: Nurture acquired traffic and maintain engagement among existing users by recommending the most relevant products to boost conversions and repeat purchases.
4. User Conversion Funnel Report: Analyze customer lifetime value.

Regatta, founded in 1981, is now a renowned European brand specializing in outdoor casual wear, footwear, and accessories.
Objective： To reach users through an integrated media strategy rather than isolated solutions, ensuring a unified brand voice across the entire customer journey.

1. New Customer Acquisition Ads help Regatta drive high-quality traffic to its website.
2. Remarketing: Reinforce product awareness among existing users, boost conversions, and dynamically engage new traffic by introducing product features and increasing website entry points—ultimately enhancing conversion rates and order revenue. The synergy between new customer acquisition and remarketing ensures full coverage of the customer journey.

Petenkoiratarvike is a Finnish online marketplace for pet consumer goods, offering categories including pet food, toys, decorations, apparel, and accessories.
Objective:：
The rise of the pet economy post-pandemic has brought new opportunities to the industry. Petenkoiratarvike aims to expand its customer base and business scale while maintaining its existing loyal customers.

1. Remarketing ads help Petenkoiratarvike engage new website traffic while keeping the brand top-of-mind for consumers.
2. New user acquisition leverages prospecting and in-market targeting to reach users at different marketing stages. By building a "Pet Lovers" behavioral audience, the brand quickly exposes its ads to users who have recently purchased related products or brands, effectively communicating product advantages.

Ambiendo is a high-end furniture retail platform based in Germany, offering products from over 200 premium European furniture brands. It helps high-purchasing-power consumers in Europe decorate their spaces with unique furniture pieces and provides top-tier logistics services.
Marketing Objective：
Prior to collaborating with Criteo, Ambiendo had experienced two unsuccessful retargeting campaigns. They sought an automated marketing solution that was easy to set up and manage, with a focus on brand-driven results that would reach users in Europe relevant to their existing audience, products, and services—rather than merely pursuing exposure.

1. Retargeting ads were launched with Dynamic Product Recommendations and an engine for automatically optimizing results, improving campaign efficiency and allowing the team to focus more on strategy and data analysis.
2. Through prospecting Lookalike Audiences to acquire new users, the client required no additional setup. Criteo’s AI engine identified the most relevant users and delivered personalized ads to drive traffic to the website.

My Diamond Ring is a company that customizes diamond rings based on customers’ budgets and style preferences, primarily operating in Germany, Austria, and Switzerland. Each ring is crafted by artisans, ensuring its uniqueness.
Objective： Due to the “once-in-a-lifetime” nature of the product, the client aims to consistently reach new users in local markets and expand brand awareness.

Criteo Contextual Targeting:An industry-unique solution combining audience targeting and media environment analysis, helping brands display their ads within the most relevant media content/context. My Diamond Ring used Criteo’s contextual targeting to expand into new target countries.

A targeted marketing strategy that optimizes the consumer experience and delivers sustainable effectiveness in both the short and long term.

1. New Customer Acquisition：Attract new relevant users and re-engage existing customer segments to maintain a healthy and continuously refreshed sales cycle.
2. Remarketing：Sustain interaction with customers throughout their purchase journey, ultimately driving them to complete transactions on Sephora’s website. Increase sales through personalized product recommendations based on previous purchases.
3. CRM Marketing： Deliver tailored experiences to different customer types, enhancing the lifetime value of existing customers—especially loyal members of the Beauty Club.
Strategies Implemented： 1. Coupon Promotion: Utilize Criteo’s coupon feature to display campaign messages such as “Free gift with purchase over XX” and “Up to 10 interest-free installments” to relevant consumers.
2. ROAS Optimization Engine: Employ intelligent bidding and automated ROAS target optimization—set a target ROAS value, and allow Criteo’s engine to automatically bid, maximizing campaign scale and effectiveness.
3. Multi-Audience Dynamic Marketing:
Upload Contact Lists: Target Sephora’s loyal customers, specifically the well-established Beauty Club members, with exclusive product and event information.
Integration of Acquisition and Remarketing: Ensure coverage of the entire customer journey from brand awareness to final purchase for new users.