A cross-border e-commerce company has launched a new product and needs to quickly penetrate the North American market. It faces challenges such as intense competition, low brand awareness, and difficulty in building user trust. There is an urgent need to achieve rapid exposure and user conversion through efficient advertising channels.

By leveraging Taboola’s native recommendation slots on mainstream media websites in North America, ads are placed in the form of content recommendations to accurately reach the target audience. High-quality video ads are used to deeply showcase product features and usage scenarios, enhancing user trust and purchase intent. A/B testing and audience segmentation optimization are employed to continuously improve ad performance.

A SaaS company, despite having a certain base of registered users, faces low conversion rates of qualified leads and a high proportion of non-target users. This leads to inefficient sales follow-ups and rising customer acquisition costs. There is a need to improve the industry alignment of registered users and the proportion of decision-makers.

Interest-based targeting + retargeting to accurately match decision-makers in target industries.
Leveraging Taboola’s native advertising network, which covers global professional and business media, the strategy uses "interest-based targeting" to precisely capture target audiences and employs "retargeting" strategies to engage users who have previously visited the site through multi-layered outreach, strengthening brand awareness. This approach aims to increase the proportion of key decision-makers from target industries among registered users.