Seize traffic from the world's second largest search engine and acquire high-quality overseas customers at a low cost

Precisely reach 600 million+ high-value overseas users and make your brand stand out to global buyers

Free Consultation Plan

Why do foreign trade companies advertise on Bing?

Seize high-value user search traffic
600 million+ high-value users globally
600 million+ high-value users globally

With a 38% penetration rate in the North American market, most users are high-income, highly educated enterprise decision-makers

Lower customer acquisition costs
Lower customer acquisition costs

For the same keywords, Bing's bid prices are 30%-50% lower than Google's, while customer quality remains comparable

Integration with the Microsoft ecosystem
Integration with the Microsoft ecosystem

Ads can be synced and displayed on platforms such as Yahoo and AOL, enabling single placement with multi-channel exposure

Reasons to Seize Bing Advertising Opportunities

Multiple formats of advertising schemes cover the sales journey
  • Capture new customers beyond Google
    Capture new customers beyond Google

    25% of Bing users never use Google, representing purely incremental traffic

  • Focus on high-value markets
    Focus on high-value markets

    Strong purchasing power in English-speaking markets such as the US, UK, Canada, and Australia

  • Precisely reach high-intent buyers
    Precisely reach high-intent buyers

    Target by "company name, industry, job title" to directly engage purchase decision-makers

  • Complementary deployment with Google
    Complementary deployment with Google

    Maintain inquiry volume during traffic fluctuations and improve overall ROI

  • One-click ad material synchronization
    One-click ad material synchronization

    Directly import Google ads into the Microsoft Advertising platform to reduce operational costs

Our Bing advertising service

Can help you achieve stronger purchasing power with precise outreach at significantly lower costs than mainstream platforms
01
Exclusive Bing Keyword Strategy
Exclusive Bing Keyword Strategy

Uncover high-converting long-tail keywords not covered by Google, leveraging insights into Microsoft Edge users' search habits

02
Scientific Budget Allocation Model
Scientific Budget Allocation Model

Optimize allocation between Google and Bing based on target markets (e.g., 30%-40% recommended for Bing in North America)

03
Microsoft ecosystem integrated advertising
Microsoft ecosystem integrated advertising

Seamless integration with LinkedIn data enables combined reach of search ads and social ads

Exclusive cooperation benefits

Professional marketing consultant one-on-one service
Launch with a budget as low as $500 in the first month

Test performance before scaling investments
Free《Bing vs Google Channel Comparison Report》: Helps determine if Bing is right for you
Bonus Keyword Competitiveness Analysis Tool: Quickly identify low-cost, high-conversion opportunities

Free Consultation Plan

Case show

Bing Advertising Helps Cross border Enterprises Gain More Target Customers
Power Industry Customer Case
Power Industry Customer Case
Customer Introduction
The brand already had a certain traffic base in the United States and a relatively well-established online channel. However, as it was their first time advertising on Bing, they aimed to increase traffic and expand into the European market.
Solution
By combining Shopping Ads and Search Ads, they quickly scaled their reach while controlling conversion costs. During the peak season, they further increased their PMax budget, achieving satisfactory results.
Results
18%
Bing's ROAS exceeded that of other platforms.
120%
Conversion rates increased
A Healthcare Industry Client
A Healthcare Industry Client
Customer Introduction
The brand has a certain level of recognition in North America and has been running Google Ads for six months. The goal was to enhance brand awareness, expand into broader markets, and increase online sales.
Solution
By leveraging Search Ads and Shopping Ads together, they improved ad conversions while simultaneously accumulating various types of remarketing audiences, laying the groundwork for further boosting conversion rates.
Results
59%
Exposure increased.
+43%
Revenue grew
A Bridal Wear Client
A Bridal Wear Client
Customer Introduction
This client is a China-based cross-border DTC (Direct-to-Consumer) company specializing in wedding dresses, formal wear, and accessories. The business operates globally, with key markets in North America, the UK, Australia, and other European countries.
Solution
With an ROI-driven advertising strategy, the advertiser ensured efficient ad delivery and experimented with PMax while simultaneously running Standard Shopping Ads.
Results
25%
ROI increased
208%
Revenue rose
An AI Industry Client
An AI Industry Client
Customer Introduction
With a short history of operating their own website and limited brand awareness, the client had high expectations for Bing and aimed to achieve both ROI and revenue targets simultaneously
Solution
The optimal approach was to combine Search Ads, Product Feed, and Asset-based strategies: enriching creative resources to improve conversion rates.
Results
35%
Clicks increased
68%
Sales revenue rose

Make your brand appear at the top of search results for overseas customers

Bing Ads + Microsoft Ecosystem — an all-in-one, cost-effective, high-return solution for acquiring global customers

Free Consultation

Founded in 2013, HSOU TECH LIMITED. is a leading provider of international digital advertising and overseas marketing solutions in China. We are dedicated to helping Chinese enterprises expand globally and have established ourselves as a trusted partner in the cross-border marketing industry.

Efficiently reach global users with Chinese brands

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