Bing Ads - HSOU TECH LIMITED Official Partner of Google, Bing, Criteo, Outbrain & Teads | Cross-Border Advertising

Seize traffic from the world's second largest search engine and acquire high-quality overseas customers at a low cost

Precisely reach 600 million+ high-value overseas users and make your brand stand out to global buyers

Free Consultation Plan

New customer coupon application

Reach & Receive – Pick Your Tier

New User Coupon: New customers with CID creation date not earlier than January 1, 2026. Re activate old customers who have not consumed for 180 consecutive days.

Application Requirements: 1. Based on the two days before the application date, trace the cumulative consumption of CID within the past 30 days.
If applying for AWF/PMax coupons at the same time, the corresponding AWF/PMax consumption needs to be deducted when calculating consumption.
3. The account must be a genuine advertiser, free from any fraud or abnormal risks, and not belong to the affiliate marketing category.
4. The landing page must be a new domain name (with no consumption in the past 180 days).

Consumption gift rules: *Coupons are used on a first come, first served basis, and each CID or domain name can only be applied for once.

Experience a variety of ad formats!

Bing: Solutions for Every Promotion Goal.

Extensions
Dynamic Search Ads
Product Ads
App Install Ads

Add various types of ad extensions to your actual ad display to enrich ad content and enhance visual appeal. Help win back customers who have visited you before and improve ROI.

Simply ensure your website is accurately tagged with relevant ad copy. Based on users' search terms and your website content, Dynamic Search Ads will automatically generate precisely targeted ads.

Shoppers can see your product images directly, effectively capturing their attention and delivering higher CTR and ROI.

If you have an app to promote, App Install Ads provide an "Install" button that directs users straight to the Apple iTunes Store or Google Play Store, boosting your app's download volume.

Why do foreign trade companies advertise on Bing?

Seize high-value user search traffic


600 million+ high-value users globally: With a 38% penetration rate in the North American market, most users are high-income, highly educated enterprise decision-makers


Lower customer acquisition costs: For the same keywords, Bing's bid prices are 30%-50% lower than Google's, while customer quality remains comparable


Integration with the Microsoft ecosystem: Ads can be synced and displayed on platforms such as Yahoo and AOL, enabling single placement with multi-channel exposure

Reasons to Seize Bing Advertising Opportunities

Multiple formats of advertising schemes cover the sales journey

Capture new customers beyond Google

25% of Bing users never use Google, representing purely incremental traffic
Focus on high-value markets

Strong purchasing power in English-speaking markets such as the US, UK, Canada, and Australia
Precisely reach high-intent buyers

Target by "company name, industry, job title" to directly engage purchase decision-makers
Complementary deployment with Google

Maintain inquiry volume during traffic fluctuations and improve overall ROI
One-click ad material synchronization

Directly import Google ads into the Microsoft Advertising platform to reduce operational costs

Our Bing advertising service

Can help you achieve stronger purchasing power with precise outreach at significantly lower costs than mainstream platforms


Exclusive Bing Keyword Strategy: Uncover high-converting long-tail keywords not covered by Google, leveraging insights into Microsoft Edge users' search habits


Scientific Budget Allocation Model: Optimize allocation between Google and Bing based on target markets (e.g., 30%-40% recommended for Bing in North America)


Microsoft ecosystem integrated advertising: Seamless integration with LinkedIn data enables combined reach of search ads and social ads

Exclusive cooperation benefits

Professional marketing consultant one-on-one service

Launch with a budget as low as $500 in the first month: Test performance before scaling investments
Free《Bing vs Google Channel Comparison Report》: Helps determine if Bing is right for you
Bonus Keyword Competitiveness Analysis Tool: Quickly identify low-cost, high-conversion opportunities

Case show

Bing Advertising Helps Cross border Enterprises Gain More Target Customers

Power Industry Customer Case

Customer Introduction

The brand already had a certain traffic base in the United States and a relatively well-established online channel. However, as it was their first time advertising on Bing, they aimed to increase traffic and expand into the European market.

Solution

By combining Shopping Ads and Search Ads, they quickly scaled their reach while controlling conversion costs. During the peak season, they further increased their PMax budget, achieving satisfactory results.

Results

18%: Bing's ROAS exceeded that of other platforms.

120%: Conversion rates increased

A Healthcare Industry Client

Customer Introduction

The brand has a certain level of recognition in North America and has been running Google Ads for six months. The goal was to enhance brand awareness, expand into broader markets, and increase online sales.

Solution

By leveraging Search Ads and Shopping Ads together, they improved ad conversions while simultaneously accumulating various types of remarketing audiences, laying the groundwork for further boosting conversion rates.

Results

59%: Exposure increased.

+43%: Revenue grew

A Bridal Wear Client

Customer Introduction

This client is a China-based cross-border DTC (Direct-to-Consumer) company specializing in wedding dresses, formal wear, and accessories. The business operates globally, with key markets in North America, the UK, Australia, and other European countries.

Solution

With an ROI-driven advertising strategy, the advertiser ensured efficient ad delivery and experimented with PMax while simultaneously running Standard Shopping Ads.

Results

25%: ROI increased

208%: Revenue rose

An AI Industry Client

Customer Introduction

With a short history of operating their own website and limited brand awareness, the client had high expectations for Bing and aimed to achieve both ROI and revenue targets simultaneously

Solution

The optimal approach was to combine Search Ads, Product Feed, and Asset-based strategies: enriching creative resources to improve conversion rates.

Results

35%: Clicks increased

68%: Sales revenue rose

Make your brand appear at the top of search results for overseas customers

Bing Ads + Microsoft Ecosystem — an all-in-one, cost-effective, high-return solution for acquiring global customers

Free Consultation

: Founded in 2013, HSOU TECH LIMITED. is a leading provider of international digital advertising and overseas marketing solutions in China. We are dedicated to helping Chinese enterprises expand globally and have established ourselves as a trusted partner in the cross-border marketing industry.; Efficiently reach global users with Chinese brands

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Product: web design; Google Ads; Meta Ads; Bing Ads; Criteo; Mediago; Teads; Taboola

Contact Information: Add6th Floor, Building 2, Lane 958, West Jinsha Road, Shanghai; Tel：400-998-7360; Tel：021-69000296; Email：info@hsou.cn; Website：www.huiso.hk

WeChat

Mobile website

New customer coupon application

New User Coupon

Application Requirements

Consumption gift rules

Experience a variety of ad formats!

Why do foreign trade companies advertise on Bing?

Reasons to Seize Bing Advertising Opportunities

Our Bing advertising service

Exclusive cooperation benefits

Case show

Make your brand appear at the top of search results for overseas customers

Bing Ads + Microsoft Ecosystem — an all-in-one, cost-effective, high-return solution for acquiring global customers

Efficiently reach global users with Chinese brands