In global advertising campaigns, beyond English, we precisely select native languages tailored to different regions to align with local user preferences. This ensures the ad messaging is more readily accepted and enhances cross-market communication effectiveness.

Focusing on core optimization tactics: we refined product landing pages by adding information relevant to the audience to increase appeal; worked to improve ad rankings and combined this with full-day bidding to ensure sustained exposure; updated keywords and ad copies, and applied negative keywords to filter out irrelevant traffic, precisely targeting potential customer groups.

The client is currently running advertisements on platforms such as Facebook and Bing. To strengthen traffic coverage and conversion efficiency, they plan to introduce Google Ads as a supplementary channel to acquire more targeted customer groups, simultaneously increasing brand exposure and boosting conversions.

Online, Google Ads will be used to attract and acquire customers, while Google remarketing ads will precisely reach high-intent audiences and expand media coverage. Offline, after-sales service and repair points will be established in central cities. This combined strategy of "online traffic acquisition + offline services" aims to enhance user loyalty and brand exposure.

A client entering the European and American markets for the first time faced core pain points including intense local competition, low user awareness, and inefficient conversions despite high initial ad spend. The urgent priorities were to drive sales through precise traffic acquisition while maintaining effective control over customer acquisition costs.

Search Ads were deployed on Google Ads to capture high-value users with active search intent, combined with Shopping Ads that leverage visual product displays to drive clicks. A full implementation of tROAS (target return on ad spend)-based smart bidding strategies dynamically optimizes every bid, enabling intelligent budget allocation and maximizing conversion value.

The client is launching Google Search Ads for the first time, with the core objective of acquiring highly precise, quality traffic to efficiently convert potential customers and ultimately drive a substantial increase in sales.

By integrating Search Ads and Shopping Ads to create a synergistic effect, and supplementing with Performance Max (PMax) campaigns to accurately reach high-intent audiences and boost conversions, the strategy also includes the addition of video promotions. Leveraging the traffic advantages of YouTube Shorts and TikTok, lightweight content is used to reach more potential users, further driving conversion achievements.

The client is venturing into overseas promotion for the first time and aims to use Google Ads as the core channel to precisely capture target overseas customer traffic. The goal is to expand the brand's overseas exposure, enhance its visibility, achieve effective order conversions, and support the initial development of the overseas market.

By setting additional bids for different audience segments, the target user traffic is precisely boosted. Simultaneously, keywords and ad copies are updated, and negative keywords are added to filter out ineffective exposure. Coupled with ad extensions, the click-through rate (CTR) is further improved, comprehensively optimizing the campaign performance.

A Chinese fitness equipment brand is actively expanding into the global home fitness market, focusing on immersive interactive products such as smart fitness mirrors and AI coaches. Facing competition from international giants and pressure in European and American markets, the brand needed to overcome barriers to functional awareness, build user trust, and strengthen its image as a technology-driven fitness solution to drive conversions in the high-end market.

After collaborating with head and waist creators to launch Meta co creation advertisements, the advertising return on investment for this fitness equipment brand increased fourfold compared to conventional strategies.

A Chinese furniture brand specializes in multifunctional living room furniture that integrates Eastern aesthetics, focusing on expanding into the high-end market. Facing challenges such as suppression by international brands, difficulty reaching high-end customers, and insufficient experiential marketing, the brand needed to break through category awareness and build an immersive experience path.

Leveraging Meta's precise targeting and visual advantages, the campaign centered on "Experiential Eastern Aesthetics" to accurately reach high-net-worth individuals. Immersive content was used to build trust and drive conversions, while brand and promotional remarketing efforts were intensified for users who clicked but did not convert.

An emerging Chinese women's bag brand actively expanded its online market, focusing on original designs and niche luxury-style bags. The brand faced challenges such as intense competition from international brands, severe product homogenization, and low consumer loyalty. It needed to quickly establish brand recognition and achieve differentiation in a crowded market.

Leveraging Meta's precise targeting and visually-driven platform advantages, the brand adopted a storytelling approach to drive content engagement. Through a layered outreach strategy, it achieved a full-funnel breakthrough from brand awareness to conversion. By precisely targeting segmented audiences and using personalized ads, the brand efficiently re-engaged potential customers and drove conversions.

This local travel service provider specializes in in-depth experiences and customized tours across multiple domestic routes, offering one-stop services that include airport transfers, accommodation, transportation, ticket bookings, and guided tours. They are committed to helping international tourists immerse themselves in local culture and cuisine while overcoming language and logistical challenges.

By leveraging WhatsApp effectively, they increased engagement with tourists, prepared multiple itinerary options, and tailored specific plans based on customers' actual needs. Through long-term nurturing and consistent follow-ups, they achieved remarkable results:

In preparation for the launch of a new game in North America, this China-based game developer sought ways to reach more players during the pre-registration phase of their new title and increase the number of high-quality leads.

They launched Meta Advantage+ Shopping Campaigns on Facebook and Instagram, which resulted in a significant increase in app registrations and paying users compared to regular ads.

With a short history of operating their own website and limited brand awareness, the client had high expectations for Bing and aimed to achieve both ROI and revenue targets simultaneously

The optimal approach was to combine Search Ads, Product Feed, and Asset-based strategies: enriching creative resources to improve conversion rates.

This client is a China-based cross-border DTC (Direct-to-Consumer) company specializing in wedding dresses, formal wear, and accessories. The business operates globally, with key markets in North America, the UK, Australia, and other European countries.

With an ROI-driven advertising strategy, the advertiser ensured efficient ad delivery and experimented with PMax while simultaneously running Standard Shopping Ads.

The brand has a certain level of recognition in North America and has been running Google Ads for six months. The goal was to enhance brand awareness, expand into broader markets, and increase online sales.

By leveraging Search Ads and Shopping Ads together, they improved ad conversions while simultaneously accumulating various types of remarketing audiences, laying the groundwork for further boosting conversion rates.

The brand already had a certain traffic base in the United States and a relatively well-established online channel. However, as it was their first time advertising on Bing, they aimed to increase traffic and expand into the European market.

By combining Shopping Ads and Search Ads, they quickly scaled their reach while controlling conversion costs. During the peak season, they further increased their PMax budget, achieving satisfactory results.

In overseas markets, challenges such as prolonged user decision-making cycles and intense competition necessitate precise targeting of high-value users and improved ad experiences to stimulate purchase intent, increase conversion efficiency, and raise the average order value.

Leveraging the Teads platform, the strategy focuses on accurately targeting high-spending consumers aged 30-50, utilizing behavioral data and contextual targeting to filter potential users. Immersive video ads are deployed, combining brand storytelling and in-depth product displays to enhance user experience and build trust. Through dynamic creative optimization and retargeting strategies, users are engaged multiple times to shorten the decision-making process and drive high-value conversions.

A luxury brand aimed to deepen its presence in the European and American markets while enhancing brand visibility. By leveraging premium media environments, the brand sought to elevate exposure and awareness among high-end users, strengthening its luxurious image and market presence.

Utilizing Teads' premium media network, the brand integrated native-style ads seamlessly into authoritative media platforms, aligning with audiences' reading contexts to achieve organic brand exposure. Simultaneously, high-quality immersive video ads were deployed to convey the brand's luxury ethos through visual storytelling. These efforts precisely targeted high-net-worth individuals, boosting brand influence and conversion opportunities.

A targeted marketing strategy that optimizes the consumer experience and delivers sustainable effectiveness in both the short and long term.

1. New Customer Acquisition：Attract new relevant users and re-engage existing customer segments to maintain a healthy and continuously refreshed sales cycle.
2. Remarketing：Sustain interaction with customers throughout their purchase journey, ultimately driving them to complete transactions on Sephora’s website. Increase sales through personalized product recommendations based on previous purchases.
3. CRM Marketing： Deliver tailored experiences to different customer types, enhancing the lifetime value of existing customers—especially loyal members of the Beauty Club.
Strategies Implemented： 1. Coupon Promotion: Utilize Criteo’s coupon feature to display campaign messages such as “Free gift with purchase over XX” and “Up to 10 interest-free installments” to relevant consumers.
2. ROAS Optimization Engine: Employ intelligent bidding and automated ROAS target optimization—set a target ROAS value, and allow Criteo’s engine to automatically bid, maximizing campaign scale and effectiveness.
3. Multi-Audience Dynamic Marketing:
Upload Contact Lists: Target Sephora’s loyal customers, specifically the well-established Beauty Club members, with exclusive product and event information.
Integration of Acquisition and Remarketing: Ensure coverage of the entire customer journey from brand awareness to final purchase for new users.

My Diamond Ring is a company that customizes diamond rings based on customers’ budgets and style preferences, primarily operating in Germany, Austria, and Switzerland. Each ring is crafted by artisans, ensuring its uniqueness.
Objective： Due to the “once-in-a-lifetime” nature of the product, the client aims to consistently reach new users in local markets and expand brand awareness.

Criteo Contextual Targeting:An industry-unique solution combining audience targeting and media environment analysis, helping brands display their ads within the most relevant media content/context. My Diamond Ring used Criteo’s contextual targeting to expand into new target countries.